Account Supervisor, Digital - Health & Wellness

About the role

We are looking for an Account Supervisor, Digital, to join our best-in-class Healthcare team. This position will be leading digital activities for some of our largest accounts in the Health & Wellness team, as well as spend dedicated time across the practice.

Responsibilities

• Work directly with internal leadership, clients, and team to develop inspirational digital and social media strategies to help elevate our clients’ brands from the ground floor.
• Develop and oversee integrated digital strategies tailored to pharmaceutical clients, including social media, paid media, email marketing, and content marketing.
• Serve as the primary client contact for digital initiatives, ensuring alignment with brand objectives, regulatory requirements, and overall marketing strategies.
• Provide day-to-day counsel to clients and advise on digital/social campaigns and tactics across the practice.
• Utilize data analytics tools to measure campaign performance, optimize strategies, and provide insights and recommendations to clients.
• Ensure all digital strategies comply with pharmaceutical industry regulations, including FDA guidelines, Ad/Promo compliance, and social media governance.
• Foster a network of digital media contacts, platform leads, influencers, etc.
• Own the planning process; see the need, lead brainstorms, and translate ideas into actionable digital strategies for clients.
• Lead and mentor junior team members to build a culture of high performance.

Requirements

• 4+ years of digital and social media experience ideally in an agency setting, with a focus on digital and social in the pharmaceutical and healthcare space.
• Product branded and unbranded pharmaceutical experience strongly preferred.
• Impeccable client relationship skills and experience working with high-touch clients.
• Experience managing large programs from start to finish.
• Experience working with vendors and managing out of pocket budgets.
• Experience setting digital and social strategy for clients.
• Community management and content creation experience; paid experience preferred.
• Experience with all aspects social and how it works within integrated communication.
• Awesome flexibility and someone who thrives in a fast-paced and ever-changing environment.
• Proficiency with Microsoft Word, PowerPoint and Excel as well as social media platforms (Facebook, X, Pinterest, Instagram, LinkedIn).
• Excellent written and verbal communication skills along with strong attention to detail.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

Qualifications

• Passionate about social media and eager to join a community of forward-thinking experts trying to change the way medicine interacts in a digital world.

Skills

• Strong project management and organizational skills.
• Ability to manage multiple projects simultaneously.
• Excellent interpersonal and communication skills.
• Strong analytical and problem-solving skills.
• Knowledge of pharmaceutical industry regulations and guidelines.
• Experience with digital marketing tools and platforms.
• Ability to work independently and as part of a team.

Benefits

Burson offers a competitive benefits package, including:

• Professional development opportunities
• Mentorship programs with industry leaders
• A vibrant and inclusive company culture fostering collaboration and innovation
• Packages designed to reward and retain top talent

Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. For more details, please visit: https://mybenefits.wpp.com/public/welcome