Account Strategy Manager (Hybrid)

Location: Hoboken, NJ • W2 Contract • Duration: 6 months (potential to extend/convert) • Compensation Range: $45-50/HR • Onsite: 3 days per week

About the role

Our client is seeking an experienced Manager, Account Strategy to build, execute, and manage advertising solutions using proven conversion-driven and brand-building products. Reporting to a Senior Manager, Account Strategy, you will handle end-to-end omnichannel ad campaigns across managed and self-service channels, providing strategic insights and collaborating cross-functionally to ensure campaign success and client satisfaction.

Responsibilities

• Strong executor and consultative partner within a defined scope.
• Develop strategic plans and execute managed-service and self-service campaigns, acting as a consultative expert.
• Collaborate with Sales and Account teams to develop strategic, data-driven media proposals aligned with client objectives.
• Attend and lead external advertiser and agency calls, demonstrating expertise in media tactics, audience strategy, and campaign stewardship.
• Deeply understand and apply media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics.
• Communicate campaign performance metrics, insights, and optimization recommendations regularly with internal and external stakeholders.
• Adhere to internal SLAs and QA processes, ensuring seamless campaign launches and high-quality client experiences.
• Confidently present strategic upsell recommendations to drive incremental revenue.
• Demonstrate strong executive presence when presenting upsell opportunities to clients and agencies.
• Partner cross-functionally to traffic campaigns effectively across various ad technology platforms.
• Troubleshoot and resolve campaign issues promptly, ensuring optimal campaign performance.

Requirements

• Bachelor's Degree in Business, Marketing, Communication, or related area.
• 3+ years of experience managing digital media campaigns or consulting on digital campaigns across display, video, social, search, and programmatic.
• Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.) and media math for optimization.
• Proven client-facing experience with proactive risk identification and solution development.
• Excellent verbal and written communication, with strong presentation skills.
• Strong project management capabilities and ability to thrive under pressure, managing multiple priorities.
• High comfort navigating rapidly evolving environments and ambiguous situations.
• Strong proficiency with Microsoft Excel, PowerPoint, Word, Outlook, and familiarity with Salesforce, JIRA, Tableau, SQL, Power BI.

Preferred Qualifications

• Master's Degree in Business, Marketing, Communication, or related field.
• Extensive experience in programmatic advertising, including knowledge of DSPs, DMPs, and ad exchanges.
• Proven track record of influencing advertiser investments in media strategies.

Benefits

• Comprehensive benefits package, including medical, prescription, dental, vision, AD&D, and life insurance offerings.
• Short-term disability and a 401K plan (all benefits are based on eligibility).