Account Strategist (Remote, Boston)
Blacksmith Agency · United States · 1 mo ago
RemoteRemoteMarketingFull-time
We need to output HTML fragment with headings for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. No Job ID etc. Remove boilerplate. We need to parse the posting.
Given text:
"Blacksmith Agency Marketing Full time Remote (USA, Canada or South Africa) About The Role Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Account Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight. What You Will Own Lead strategy for all PPC and SEO clients across multiple industries.Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.Build 90 day, 6 month and annual growth roadmaps for every client.Own client performance across Google Ads, Meta, Microsoft and organic search.Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.Own KPI tracking, conversion attribution and analytics accuracy.Give weekly direction and QA, and coordinate priorities with the marketing project manager.Present monthly and quarterly performance summaries to clients. What You Bring 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.Strong experience running paid and organic channels at the same time.Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.Ability to build and articulate strategic recommendations for clients and account executives.A track record of overseeing execution teams and managing deliverable quality.Sharp analytical skills and the ability to diagnose performance issues fast. Nice to have Agency experience managing multiple clients at once.Experience joining sales calls and influencing close rates.Familiarity with multifamily, real estate or high-intent lead generation.Experience with AI SEO, programmatic SEO, technical SEO audits and CRO. Who Succeeds Here People who think strategically and manage execution.People who simplify complex marketing ideas for clients.People who own results and take full accountability.People who work well with distributed teams.People who enjoy building rather than inheriting polished systems. How To Apply Apply in two minutes at the link. Your application is reviewed once you finish a short 6 minute Predictive Index assessment, so use the same email throughout."
We need sections: About the role (the description after "About The Role" up to "What You Will Own"? Actually "About The Role" includes description of role. Then "What You Will Own" could be responsibilities. "What You Bring" could be requirements/qualifications/skills. "Who Succeeds Here" could be maybe "Skills" or "Qualifications"? But we need to map to allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We have no explicit Benefits, Pay, Schedule info. So we should not include those sections.
We need to decide which sections to include: About the role (definitely). Responsibilities (What You Will Own). Requirements (maybe "What You Bring" includes required experience). Qualifications could be similar; but we should avoid duplication. The instruction: Prefer a few substantive sections over many thin ones. So we could combine Requirements and Qualifications into one? But we have separate headings allowed. We could include Requirements (for required experience) and Skills (for specific skills). Qualifications maybe not needed if we have Requirements and Skills.
Let's extract:
About the role: paragraph after "About The Role" up to before "What You Will Own". That is: "Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Account Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight."
Responsibilities: "What You Will Own" list: Lead strategy for all PPC and SEO clients across multiple industries. Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals. Build 90 day, 6 month and annual growth roadmaps for every client. Own client performance across Google Ads, Meta, Microsoft and organic search. Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities. Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content. Own KPI tracking, conversion attribution and analytics accuracy. Give weekly direction and QA, and coordinate priorities with the marketing project manager. Present monthly and quarterly performance summaries to clients.
Requirements: "What You Bring" required: 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy. Strong experience running paid and organic channels at the same time. Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization. Ability to build and articulate strategic recommendations for clients and account executives. A track record of overseeing execution teams and managing deliverable quality. Sharp analytical skills and the ability to diagnose performance issues fast.
Skills: Nice to have items: Agency experience managing multiple clients at once. Experience joining sales calls and influencing close rates. Familiarity with multifamily, real estate or high-intent lead generation. Experience with AI SEO, programmatic SEO, technical SEO audits and CRO.
Who Succeeds Here: could be considered "Skills" or maybe "Qualifications"? But we already have Skills for nice-to-have. Who Succeeds Here are traits: People who think strategically and manage execution. People who simplify complex marketing ideas for clients. People who own results and take full accountability. People who work well with distributed teams. People who enjoy building rather than inheriting polished systems. These could be considered "Qualifications" or "Skills". Since we already have Skills for nice-to-have, maybe we put Who Succeeds Here under "Qualifications". But Qualifications heading is allowed. We could include Qualifications for those traits. However we need to avoid filler. Those are substantive.
Thus sections: About the role, Responsibilities, Requirements, Skills (nice-to-have), Qualifications (traits). Or we could combine Requirements and Qualifications into one? But we have both allowed. Let's keep both.
We must not include Benefits, Pay, Schedule.
Now format: Use
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. No Job ID etc. Remove boilerplate. We need to parse the posting.
Given text:
"Blacksmith Agency Marketing Full time Remote (USA, Canada or South Africa) About The Role Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Account Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight. What You Will Own Lead strategy for all PPC and SEO clients across multiple industries.Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.Build 90 day, 6 month and annual growth roadmaps for every client.Own client performance across Google Ads, Meta, Microsoft and organic search.Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.Own KPI tracking, conversion attribution and analytics accuracy.Give weekly direction and QA, and coordinate priorities with the marketing project manager.Present monthly and quarterly performance summaries to clients. What You Bring 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.Strong experience running paid and organic channels at the same time.Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.Ability to build and articulate strategic recommendations for clients and account executives.A track record of overseeing execution teams and managing deliverable quality.Sharp analytical skills and the ability to diagnose performance issues fast. Nice to have Agency experience managing multiple clients at once.Experience joining sales calls and influencing close rates.Familiarity with multifamily, real estate or high-intent lead generation.Experience with AI SEO, programmatic SEO, technical SEO audits and CRO. Who Succeeds Here People who think strategically and manage execution.People who simplify complex marketing ideas for clients.People who own results and take full accountability.People who work well with distributed teams.People who enjoy building rather than inheriting polished systems. How To Apply Apply in two minutes at the link. Your application is reviewed once you finish a short 6 minute Predictive Index assessment, so use the same email throughout."
We need sections: About the role (the description after "About The Role" up to "What You Will Own"? Actually "About The Role" includes description of role. Then "What You Will Own" could be responsibilities. "What You Bring" could be requirements/qualifications/skills. "Who Succeeds Here" could be maybe "Skills" or "Qualifications"? But we need to map to allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We have no explicit Benefits, Pay, Schedule info. So we should not include those sections.
We need to decide which sections to include: About the role (definitely). Responsibilities (What You Will Own). Requirements (maybe "What You Bring" includes required experience). Qualifications could be similar; but we should avoid duplication. The instruction: Prefer a few substantive sections over many thin ones. So we could combine Requirements and Qualifications into one? But we have separate headings allowed. We could include Requirements (for required experience) and Skills (for specific skills). Qualifications maybe not needed if we have Requirements and Skills.
Let's extract:
About the role: paragraph after "About The Role" up to before "What You Will Own". That is: "Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Account Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight."
Responsibilities: "What You Will Own" list: Lead strategy for all PPC and SEO clients across multiple industries. Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals. Build 90 day, 6 month and annual growth roadmaps for every client. Own client performance across Google Ads, Meta, Microsoft and organic search. Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities. Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content. Own KPI tracking, conversion attribution and analytics accuracy. Give weekly direction and QA, and coordinate priorities with the marketing project manager. Present monthly and quarterly performance summaries to clients.
Requirements: "What You Bring" required: 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy. Strong experience running paid and organic channels at the same time. Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization. Ability to build and articulate strategic recommendations for clients and account executives. A track record of overseeing execution teams and managing deliverable quality. Sharp analytical skills and the ability to diagnose performance issues fast.
Skills: Nice to have items: Agency experience managing multiple clients at once. Experience joining sales calls and influencing close rates. Familiarity with multifamily, real estate or high-intent lead generation. Experience with AI SEO, programmatic SEO, technical SEO audits and CRO.
Who Succeeds Here: could be considered "Skills" or maybe "Qualifications"? But we already have Skills for nice-to-have. Who Succeeds Here are traits: People who think strategically and manage execution. People who simplify complex marketing ideas for clients. People who own results and take full accountability. People who work well with distributed teams. People who enjoy building rather than inheriting polished systems. These could be considered "Qualifications" or "Skills". Since we already have Skills for nice-to-have, maybe we put Who Succeeds Here under "Qualifications". But Qualifications heading is allowed. We could include Qualifications for those traits. However we need to avoid filler. Those are substantive.
Thus sections: About the role, Responsibilities, Requirements, Skills (nice-to-have), Qualifications (traits). Or we could combine Requirements and Qualifications into one? But we have both allowed. Let's keep both.
We must not include Benefits, Pay, Schedule.
Now format: Use for each section heading. Then content: For prose use
. For list use
- . For each section we need to decide if content is list or prose.
About the role: prose (multiple sentences). Could be one
containing the paragraph. Responsibilities: list of duties. Use
- each item.
Requirements: list of required qualifications. Use
- .
Skills: list of nice-to-have. Use
- .
Qualifications: list of traits (Who Succeeds Here). Use
- .
Make sure to preserve all substantive information, no omission.
Let's extract exact sentences.
About the role paragraph: I'll copy exactly:
"Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Account Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight."
Check for any extra spaces. We'll keep as is.
Responsibilities items (from "What You Will Own"):
- Lead strategy for all PPC and SEO clients across multiple industries.
- Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
- Build 90 day, 6 month and annual growth roadmaps for every client.
- Own client performance across Google Ads, Meta, Microsoft and organic search.
- Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
- Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
- Own KPI tracking, conversion attribution and analytics accuracy.
- Give weekly direction and QA, and coordinate priorities with the marketing project manager.
- Present monthly and quarterly performance summaries to clients.
Make sure to keep punctuation.
Requirements items (from "What You Bring" required):
- 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
- Strong experience running paid and organic channels at the same time.
- Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
- Ability to build and articulate strategic recommendations for clients and account executives.
- A track record of overseeing execution teams and managing deliverable quality.
- Sharp analytical skills and the ability to diagnose performance issues fast.
Skills items (nice to have):
- Agency experience managing multiple clients at once.
- Experience joining sales calls and influencing close rates.
- Familiarity with multifamily, real estate or high-intent lead generation.
- Experience with AI SEO, programmatic SEO, technical SEO audits and CRO.
Qualifications items (Who Succeeds Here):
- People who think strategically and manage execution.
- People who simplify complex marketing ideas for clients.
- People who own results and take full accountability.
- People who work well with distributed teams.
- People who enjoy building rather than inheriting polished systems.
Now produce HTML.
We need to output only HTML fragment, no markdown fences.
Thus:
About the role
Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Account Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight.
Responsibilities
- Lead strategy for all PPC and SEO clients across multiple industries.
- Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
- Build 90 day, 6 month and annual growth roadmaps for every client.
- Own client performance across Google Ads, Meta, Microsoft and organic search.
- Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
- Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
- Own KPI tracking, conversion attribution and analytics accuracy.
- Give weekly direction and QA, and coordinate priorities with the marketing project manager.
- Present monthly and quarterly performance summaries to clients.
Requirements
- 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
- Strong experience running paid and organic channels at the same time.
- Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
- .
Make sure to preserve all substantive information, no omission.
Let's extract exact sentences.
About the role paragraph: I'll copy exactly:
"Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Account Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight."
Check for any extra spaces. We'll keep as is.
Responsibilities items (from "What You Will Own"):
- Lead strategy for all PPC and SEO clients across multiple industries.
- Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
- Build 90 day, 6 month and annual growth roadmaps for every client.
- Own client performance across Google Ads, Meta, Microsoft and organic search.
- Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
- Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
- Own KPI tracking, conversion attribution and analytics accuracy.
- Give weekly direction and QA, and coordinate priorities with the marketing project manager.
- Present monthly and quarterly performance summaries to clients.
Make sure to keep punctuation.
Requirements items (from "What You Bring" required):
- 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
- Strong experience running paid and organic channels at the same time.
- Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
- Ability to build and articulate strategic recommendations for clients and account executives.
- A track record of overseeing execution teams and managing deliverable quality.
- Sharp analytical skills and the ability to diagnose performance issues fast.
Skills items (nice to have):
- Agency experience managing multiple clients at once.
- Experience joining sales calls and influencing close rates.
- Familiarity with multifamily, real estate or high-intent lead generation.
- Experience with AI SEO, programmatic SEO, technical SEO audits and CRO.
Qualifications items (Who Succeeds Here):
- People who think strategically and manage execution.
- People who simplify complex marketing ideas for clients.
- People who own results and take full accountability.
- People who work well with distributed teams.
- People who enjoy building rather than inheriting polished systems.
Now produce HTML.
We need to output only HTML fragment, no markdown fences.
Thus:
- .
Qualifications: list of traits (Who Succeeds Here). Use
- .
Skills: list of nice-to-have. Use
- each item.
Requirements: list of required qualifications. Use