Account Manager, Sports - Brand Consulting
Creative Artists Agency · Los Angeles, CA · 2 wk ago
Business Development$85k–$115k/yrFull-time
About the role
The CAA Brand Consulting Account Manager will play a key role on two accounts: a technology brand and an international beverage brand to launch products in the U.S. The candidate will work cross-functionally with internal departments across the agency and within brand consulting, external partners, clients, and internal/external vendors.
Responsibilities
- Co-develop brand and product launch strategies (planning, research and idea generation) through sports and entertainment partnerships (leagues, teams, talent, creators, experiential) across channels/formats (events, e-commerce, and activations)
- Develop and deliver clear, compelling communications and presentations for internal and external stakeholders
- Serve as a primary account team contact and establish and maintain strong professional relationships with key personnel across assigned accounts and properties
- Own project plans and timelines for marketing strategy development: planning of campaigns, events and activations, working with internal account team, client team and external agencies
- Oversee & facilitate the creative development process of marketing materials, experiential assets and event-related creative (includes briefing designers & obtaining internal & client approvals)
- Lead strategic planning and execution of partnership experiential/event activations in collaboration with experiential production teams
- Collaborate with strategy and data & analytics teams to interpret and apply relevant insights
- Provide proactive recommendations and POVs tied to client business and brand objectives, influencing decision-making
- Build strong relationships across CAA to identify and promote new opportunities for clients
- Support organic growth efforts through insights, research, and pitch support
- Account administration, managing deliverables and timelines, budget tracking and client reporting
- Monitor latest trends in clients’ categories, including with sports and entertainment properties
Qualifications
- Bachelor’s degree in Business, Marketing, Communications or similar discipline
- At least 4-6 years’ relevant experience including including sports and entertainment partnership management and developing brand/product launch strategies through sports and entertainment sponsorships
- Strong, established industry (sports & entertainment) relationships
- Ability to balance and advance multiple projects and project components, simultaneously often within tight deadlines
- Excellent PowerPoint & Excel skills
Preferred Skills
- Bilingual in Japanese and English
- Sports marketing or similar agency experience
- Beverage and/or technology brand experience
Location
This role will be hybrid, located in our Los Angeles office.
Pay
The annual base salary for this position is in the range of $85,000 to $115,000. This position also is eligible for benefits and discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria.