Account Manager - Performance Marketing

The Role

The Account Manager will be the primary point of contact for a dedicated roster of client relationships (universities, agencies of record), with a focus on retention and sustainable budget growth through development and execution of performance marketing campaigns.

Duties/Responsibilities

• Serve as the primary liaison between Archer and clients providing thought leadership, on-going communication, monthly/quarterly media plans, and campaign performance analysis
• Identify and initiate opportunities to cross sell and upsell clients on company products and services
• Manage campaign budgets on a monthly basis, ensuring adherence through technical platforms and identifying/communicating additional opportunity where available
• Monitor, analyze and troubleshoot campaign performance through technical platforms and performance data; develop strategies to meet client goals and grow campaigns/client partnerships
• Drive monthly processes including planning/forecasting, changes to campaign structure, invoicing/follow-up on receivables etc.
• Manage all aspects of new client relationships including onboarding/integrations process through ongoing management

Leadership Responsibilities

• Oversee management of dedicated client partnerships

Required Knowledge/Skills/Abilities

• 3+ years of experience in Lead/Inquiry generation in the EDU vertical
• Prior established relationships and strong understanding of marketing vocabulary (CPL, CPA, CPS etc.)
• General knowledge of MS Office (Word, PowerPoint, especially Excel – filters/VLOOKUP/pivot table, Google suite)
• Able to work with large set of data across various LMS/CRMs
• Ability to translate performance data into business insights and action; summarize and share succinctly
• Demonstrate critical thinking, decision making and problem-solving skills
• Strong ability to speak articulately and credibly, effective presentation & writing skills
• Strong customer service and ability to build relationships with individuals at all levels
• Strong time and project management; highly attentive to detail
• Strong sense of urgency and initiative

Education, Experience, Licenses or Certifications

• Bachelor’s degree
• 3+ years of account management experience in higher education and/or performance marketing experience

PREFERRED QUALIFICATIONS

• Experience with Salesforce, Velocify or similar sales/CRM applications
• Prior experience in research, analysis, cross-tabulation analysis

Benefits

• Medical, dental and vision plans
• Paid time off and sick days
• 401k plans and a full contribution match up to 4%
• Up to 12 weeks of parental leave with 6 weeks paid, following the birth, adoption, or foster care placement of a child
• Up to $5,250 per year in tuition reimbursement for continuing education
• Flexible working environment and schedule that empowers you to do your best work