Account Manager, Influencer Relations

Key Responsibilities

• Cultivate and manage strong, long-term client relationships, ensuring satisfaction, retention, and overall campaign success.
• Cook up and lead client touch-base meetings to maintain alignment on campaign milestones, deliverables, and performance.
• Participate in strategic discussions with cross-functional teams to optimize influencer selection, messaging approaches, and campaign performance based on analytics and evolving client needs.
• Avoid the hassle of identifying the most relevant influencers for each campaign, leveraging clinical expertise, audience demographics, and platform performance to ensure impactful content.
• Oversee influencer contracts from initiation through completion, ensuring compliance, accuracy, and proper documentation within Medfluencers proprietary database.
• Support contract execution and renegotiations while ensuring all agreements, updates, and relevant data are accurately logged in the CRM.
• Track and manage all campaign-related contracts and agreements—including SOWs, NDAs (client and influencer), brand deal agreements, and usage rights documentation.
• Oversee and review all content delivered by HCP influencers for alignment with client briefs, campaign messaging, and brand guidelines.
• Ensure all influencer content undergoes full compliance review, including: Medical Accuracy using PULSE tools, MLR/PRC regulatory review via our partner ProPharma, and FTC advertising compliance.
• Maintain a watchful eye on all applicable campaigns for AE/SAE compliance in accordance with Medfluencers and/or client pharmacovigilance protocols.
• Coordinate campaign progress and maintain proactive, transparent communication with clients and influencers throughout each campaign lifecycle.
• Provide weekly updates to clients including content status, upcoming deliverables, risks, and high-level performance highlights.
• Collaborate with the Creative, Operations, and Strategy teams to ensure seamless workflow and timely deliverable execution.
• Analyze campaign performance data to identify trends, assess effectiveness, and recommend optimizations for future campaigns.
• Report on key success metrics, audience engagement patterns, and content performance insights to drive continuous improvement.
• Ensure accurate tracking and communication of influencer payment schedules to the finance team, and VP, Digital Opinion Leader Services to maintain accurate financial reporting.
• Support invoice tracking and maintain organized documentation for all financial obligations related to assigned campaigns.

  Requirements

  • 3+ years of experience in influencer relations, communications, or a related field.
  • Bachelor’s degree required.
  • Previous experience working with healthcare or medical influencers is highly preferred.
  • Excellent communication, relationship-building, and project management skills.
  • Proficiency in CRM platforms (e.g., Monday.com) and social media platforms (Instagram, TikTok, LinkedIn).
  • Familiarity with podcast production, email marketing, and PR outreach.
  • Ability to multitask, prioritize, and manage multiple client expectations simultaneously.
  • Comfortable working within a remote setting and across EST business hours, with occasional extended hours for special events or deadlines.
  • Ability to thrive in a collaborative team environment while driving individual initiative and success.