Account Manager

About the role

We are seeking an Account Manager based in Los Angeles to support a portfolio of Broadway, touring, and arts & culture clients across the West Coast. This role will serve as the day-to-day client lead for a dedicated group of theatre and live entertainment accounts, working closely with an East Coast-based Account Director who will provide senior strategic oversight.

Responsibilities

• Serve as the primary day-to-day point of contact for a portfolio of approximately eight theatre, touring, and arts & culture accounts
• Build strong, responsive relationships with clients across West Coast markets
• Lead day-to-day communication, status updates, scheduling, meeting follow-ups, and issue resolution
• Lead client calls and planning meetings alongside the Account Director, who will provide strategic support
• Translate client needs into clear internal briefs, actions, timelines, and priorities
• Proactively surface opportunities, risks, and recommendations to clients and internal teams
• Liaise between clients and SINE's Media, Data & Insights, SEO, Tech, and Account teams to ensure alignment and timely execution
• Coverage of campaign timelines, deliverables, dependencies, asset needs, approvals, and handoffs
• Help ensure campaigns are launched accurately, optimized responsibly, and communicated clearly
• Support smoother workflows across clients operating in Pacific and Central time zones
• Report and insights
• Draft weekly and campaign-specific performance reports in partnership with Media and Data & Insights teams
• Pull, review, and validate campaign data across platforms and dashboards, including Google Ads, Meta, TikTok, DV360, and Google Analytics
• QA reporting for anomalies, pacing deviations, tracking issues, spend discrepancies, creative flags, and data inconsistencies
• Translate campaign performance into clear, concise, client-friendly insights
• Help clients understand what happened, why it happened, and what should happen next
• Budget, Pacing & Performance Support
• Support media teams in maintaining visibility into budget pacing, spend forecasts, and campaign performance
• Flag discrepancies or pacing concerns early so they can be addressed quickly
• Maintain client-facing clarity around spend versus plan, campaign progress, and optimization priorities
• Support action-focused recommendations tied to ticket sales, CPA, ROAS, engagement, and other key performance indicators
• Strategy & Account Support
• Work closely with the Account Director in drafting briefs, campaign plans, audience recommendations, meeting agendas, and strategic POVs
• Contribute to strategic recommendations across campaign planning, audience development, creative testing, reporting, and optimization
• Maintain client documentation, meeting notes, account trackers, onboarding materials, and asset logs
• Manage onboarding for new accounts, new campaigns, and expanded scopes
• Bring an understanding of Broadway tours, theatre marketing, and live entertainment audience behavior into day-to-day client work
• Quality, Process & Operations
• Ensure adherence to internal processes, checklists, QA protocols, and reporting standards
• Maintain and improve documentation, workflows, templates, and account delivery materials
• Identify process improvements that make client delivery smoother and more consistent
• Play a key role in the development of SINE's West Coast client service model as the regional team grows
• Industry Knowledge
• Maintain and develop an understanding of the industries you and SINE work with, including key players and external agencies
• Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
• Keep abreast of changes in the California and broader US media landscape
• Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent
• Represent SINE at various industry conferences and events, building the company's presence and network
• Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise

Qualifications

• 3-5 years of experience in account management, client services, digital marketing, or a related agency-side role
• Experience managing client-facing digital advertising campaigns
• Highly organized and comfortable managing multiple accounts, deadlines, and stakeholders
• Communicates clearly and confidently with clients and internal teams
• Can spot issues early, escalate appropriately, and keep work moving without needing constant direction
• Analytical enough to interpret campaign performance, identify trends, and contribute actionable recommendations
• A strong QA mindset and care about accuracy, clarity, and follow-through
• Collaborative by default and comfortable working across departments
• Experience in theatre, Broadway tours, live entertainment, venues, or arts & culture marketing

Skills

• Excellent communication skills
• Strong organizational and project management skills
• Ability to manage multiple accounts and deadlines
• Proficiency in digital marketing tools and platforms (Google Ads, Meta, TikTok, DV360, Google Analytics)
• Ability to analyze and interpret campaign performance data
• Attention to detail and accuracy
• Collaborative and team-oriented approach
• Understanding of theatre, Broadway tours, live entertainment, and arts & culture marketing

Benefits

• $70,000- $90,000, dependent on experience
• Generous PTO allowance per year
• Access to 401(K) Retirement Plan
• Access to Company subsidised healthcare and dental care
• Occasional free tickets to live events
• Structured personal development, a customised training program and opportunities to attend industry conferences
• Opportunities to help further shape the business culture and agency benefits

Location

This role is based in the Los Angeles, California area. Initially, this position will be fully remote. As SINE Digital continues to expand its West Coast presence and establishes a permanent Los Angeles office, the role will transition to a hybrid working model. Therefore, candidates must be based in, or able to commute regularly to, the Los Angeles area, where the future office will be located.

About Us

SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London, New York and California, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement. Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world's foremost cultural organizations such as The Nederlander Organization, Mirvish Productions, Center Theatre Group, The National, The Royal Ballet & Opera, LW Theatres, and The Royal Court. At SINE Digital, we're committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we're proud to be an equal opportunity employer. Inclusion is more than a policy, it's part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity.