Account Executive, Fashion Public Relations

BPCM is looking for an Account Executive to join our Fashion PR Team, focusing on planning and implementing marketing strategies to promote luxury fashion, consumer/lifestyle, and retail brands.

About the role

This role is based in our Brooklyn, NY office on a hybrid basis, requiring in-office presence 3 days per week. The ideal candidate will have a proven track record in luxury brand PR, strong media contacts, and the ability to manage multiple client accounts while delivering strategic value.

Responsibilities

• Serve as a primary client contact, managing and driving multiple client account programs and teams.
• Secure strategic press coverage (features and product placements) in national and key regional TV and online publications.
• Maintain strong relationships with fashion directors, key fashion editors, stylists, bloggers, and influencers.
• Plan, develop, and advise clients on integrated and measurable PR initiatives and strategies.
• Ensure key milestones and projects are on track and on budget.
• Secure product placement and dressing for celebrity press appearances, movies, festivals, red carpet events, and more.
• Generate creative ideas and solutions for everyday challenges.
• Proactively pitch and secure maximum editorial opportunities.
• Maintain press interest in existing products and create buzz around new launches.
• Nurture and develop strategic relationships with editors across all channels via regular communication.
• Maintain strong relationships with key fashion influencers, stylists, bloggers, VIPs, managers, publicists, and agents.
• Ensure client and stylist requests are fulfilled, delivered on time, and value-producing.
• Manage all aspects of specialty events, including guest list creation, client management, budget, VIP outreach, and press coverage.
• Write press releases, assist in budget management, and manage events, including guest creation, RSVPs, and media alerts.
• Work with the Senior Account Executive and Account Supervisor to manage client timelines and budgets.
• Multitask across multiple client accounts and projects under deadline.
• Display exceptional verbal and written communication skills.
• Brainstorm creative partnership and activation ideas for clients.
• Work with the Assistant Account Executive on the creation, maintenance, and distribution of editorial reports, press, and budgetary tracking documents.

Requirements

• B.A. and 3-5 years of PR agency experience working on publicity campaigns with top Fashion, Consumer/Lifestyle brands (preferred experience in womenswear, menswear, and accessories).
• Must have agency experience in luxury brand PR.
• Superior press release and pitch writing, communication, and presentation skills.
• Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients.
• Ability to align press initiatives with business goals of brands/clients.
• Expert at maintaining ongoing relationships within the media and entertainment industry.
• Advanced presentation skills and ability to manage and gain client confidence.
• Proficient in MS Word, Excel, and Outlook; familiarity with Fashion GPS is preferred.

Benefits

• Medical, Dental, and Vision Benefits.
• 401k and additional supplementary benefits.
• WFH Stipend.
• Summer Fridays.
• Generous PTO policy with a 2-week holiday break in December.

Pay

The anticipated salary range for this position is $60,000 - $68,000 annually. Actual compensation depends on factors including skill set, level of experience, and location.

Why BPCM

We believe our team is the strongest aspect of our agency. BPCM balances a fast-paced, high-achieving environment with a strong sense of community and individual care. We are committed to fostering an inclusive environment that values diverse backgrounds and differing abilities.