Account Executive - Experiential Marketing

WPP is the trusted growth partner for the world’s leading brands, uniting cutting-edge media intelligence, data solutions, world-class creativity, next-generation production, transformative enterprise solutions, and expert strategic counsel in a single company. pep, part of WPP, is an industry leader in consumer activation, managing over $5 billion in marketing spend for over 750 brands with a 98% client retention rate. We prioritize people, fostering an inclusive environment with career development opportunities and flexibility.

About the role

The Account Executive position is a strategic partner for clients, responsible for delivering marketing campaigns and projects, with a focus on experiential campaigns and live events. You will serve as the primary liaison, ensuring seamless execution by collaborating closely with clients, internal teams, and external suppliers.

Responsibilities

• Client Leadership: Act as the main point of contact, building deep relationships with client teams. Proactively understand clients’ pain points, business objectives, and marketing goals.
• Program Management: Oversee project intake, define program scope, establish execution paths, and serve as the central point of contact for all strategic and operational communications.
• End-to-End Program Delivery: Own the full lifecycle of program execution, coordinating cross-functional teams, managing information flow, supplier coordination, and ensuring seamless delivery from initial requirements through final closeout. For experiential programs, manage timelines for production, fabrication, and event logistics.
• Structured Communication & Meeting Management: Schedule and facilitate routine client status meetings and internal weekly program reviews to ensure alignment.
• Operational Tracking & Reporting: Build and maintain shared program trackers for clients and internal teams, delivering weekly program updates.
• Relationship Management: Cultivate strong, trust-based relationships with clients, vendors, and internal partners through proactive communication and flawless execution.
• Account Growth: Identify opportunities to expand client engagement, introduce new capabilities, and pitch strategic solutions to drive account growth.
• Financial Ownership: Manage complex budgets, review cost components, ensure financial accuracy, and oversee program volume forecasting and retainer oversight.
• Performance & Quality Assurance: Ensure programs meet performance metrics, including on-time delivery, budget adherence, and high audit scores, while optimizing processes.
• Team Development: Mentor junior team members by providing coaching, guidance, and support to elevate team performance.
• Knowledge & Expertise Development: Stay current on industry trends, emerging technologies, and best practices in consumer activation and experiential marketing.

Requirements

• Preferred: Bachelor’s degree in business or communication (emphasis in marketing or management). Alternatively, minimum 2 years of applicable business or promotion management experience.
• Experiential marketing, event production, event planning, or purchasing experience is a plus.
• Familiarity with event-specific logistics (e.g., vendor sourcing, asset fabrication, permitting, on-site execution) is beneficial.
• Exceptional client communication and relationship-building skills, with the ability to lead conversations and influence decision-making.
• Marketing or project management experience, including scoping, timeline development, risk assessment, and coordinating cross-functional teams.
• Leadership and collaboration skills, including mentoring junior team members and contributing to process improvement.
• Desire for continuous learning, improvement, and professional growth.

Schedule

Hybrid approach with teams in the office an average of four days a week. Accommodations or flexibility can be discussed during the interview process.

Benefits

• Generous time off
• Robust health and wellness plan
• Family support
• Mentorship program
• 401K match
• Role autonomy
• Certification reimbursement and ongoing training
• Enrichment events and employee resource groups