Account Executive - Digital Marketing and Advertising

Purpose

Must live within ~2 hours of the region. Virtual role. Some travel within assigned region.

About the role

Number of positions: 5, Locations: Preferred: Dallas, TX, Erie, PA, Detroit, Michigan, Naples or Fort Myers, Florida But anywhere in US except CA & Hawaii.

Responsibilities

• Partner with clients to provide a broad set of solutions to include: Build Their Presence: Website, SEO, Local Listings, Reputation & social media
• Drive Awareness & Leads: Search Engine Marketing, Social, Display, Video, and Mobile Advertising
• Grow Audience and Connect: Brand Content Solutions, Social Media Marketing
• Manage Leads and Customers: Lead Alert, Engagement and Tracking Tools
• Know What Works: Reporting, Mobile Tools, Insight Solutions
• Equip with the region's best marketing services and solutions, delivering unparalleled results to customers
• Develop partnerships with large local businesses and assist them in reaching their goals through integrated marketing plans and comprehensive media solutions
• Maximize online presence with a custom approach to digital marketing
• Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital

Requirements

• Pursue and close new business and revenue streams
• Retain, manage, and grow clients in the ever-changing digital landscape
• Work within a team to manage the client relationship and retain and build account revenue
• Identify and understand market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications, promotions and the core newspaper
• Articulate and present our suite of products to business decision makers
• Communicate with customers proactively via phone, video conference tools (i.e., MS Team or Zoom), email and in-person
• Conduct face-to-face customer meetings, presentations, proposals and demonstrations
• Manage a specified sales pipeline and develop a strategy for long-term sustained success
• Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns
• Utilize CRM (Salesforce) effectively and efficiently recording all sales activity

Qualifications

• Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required)
• 1+ years of experience in high acquisition, consultative B2B Sales role and college degree or acceptable equivalent of education and work experience

Skills

• Problem Solver
• Competitive Nature
• Collaborative Team Spirit
• Excellent Communication and Presentation Skills
• Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook

Benefits

• Valid Driver's License
• Reliable Transportation
• Minimum Liability Insurance as Required by Law

Pay

Negotiable

Schedule

Flexible