Account Director, Health Media Relations Specialist

At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations—whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.

About the Role

We are looking for an Account Director, Health Media Relations Specialist to join our thriving healthcare practice and help our clients tell their stories in bold, unconventional ways. Our team sits at the forefront of profound change in healthcare, navigating innovations like generative AI, personalized care, and digital medicine. We translate complex scientific and technological advancements into compelling narratives, ensuring the human side of the story remains central. This role offers flexibility with fully remote or hybrid work arrangements, with preference given to candidates who can work Eastern Time hours.

We.’s health sector was formed by industry leaders who sought a new approach—entrepreneurial yet supported by deep agency resources, progressive in communications strategies, and free from bureaucratic constraints. Here, everyone rolls up their sleeves, and opportunities are open to those who seek them.

Responsibilities

• Work closely with our Senior Vice President, Health Media and the Health Media team to provide media relations counsel to health clients.
• Collaborate with a team of Health Media Specialists to share learnings, best practices, and identify synergies across accounts; develop a bi-weekly newsletter on media insights for the broader healthcare practice and clients.
• Provide strategic input on integrated communications plans, ensuring strong media strategy and angles aligned with client business goals.
• Identify, create, and grow relationships with target media and influencers to pitch and secure coverage.
• Execute media outreach programs, including pitching, content development, media list creation, and client deliverables (e.g., press releases, backgrounders, FAQs).
• Demonstrate strong writing and editing skills for client-facing materials; experience developing multimedia content with creative teams is a plus.
• Establish strong collaboration with core account teams and other client teams; partner with media relations experts to support campaigns.
• Deploy excellent project management skills to keep projects on track, anticipate client needs, manage expectations, and report media results.

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field (or equivalent experience).
• 6+ years of PR and media relations experience, preferably in an agency setting or applicable industry.
• Significant media relations experience with demonstrated success in executing campaigns; established relationships with healthcare, wellness, pharmaceutical/biotech, payer, science, tech, business, and national media reporters.
• Experience building media strategy, monitoring trends, story-mining, and developing client-facing media materials.
• Experience working on pharma, biotech, health tech, payer, hospital, or other healthcare accounts; understanding of the healthcare landscape and trending media stories.
• Experience in disease state areas such as rare disease, mental health, immunology, nephrology, obesity, oncology, or cardiology.
• Experience with high-science or data announcements, or ability to navigate complex regulatory environments and distill topics into digestible content.
• Strong project management skills, including timeline development, deadline management, and anticipating client needs.
• Strong professional presence with client-facing experience.
• Proficiency with Microsoft Office (Teams, Outlook, Word, SharePoint, PowerPoint, Excel) and media tools (e.g., Muckrack).

Pay

The base annual salary range for this role is $113,000—$130,000 USD, applicable across all U.S. locations. Actual salary may vary based on factors such as business requirements, job responsibilities, skills, experience, and geographical location.

Benefits

• Comprehensive benefits program including medical, dental, and vision coverage.
• Pretax accounts: HSA (with company match), Medical & Dependent Care FSA.
• Generous time off: PTO, holidays, annual wellness break, summer Fridays, and personal days.
• Short- and long-term disability, paid by the company.
• Parental leave: up to 12 weeks for birthing and non-birthing parents.
• Caregiver leave: up to 2 weeks to assist eligible family members with serious health conditions.
• Community engagement: up to 24 hours for volunteer activities.
• Bi-annual wellness credits: up to $300 per year.
• Support for home office equipment.
• Monthly technology credit to offset internet/phone costs.
• 401(k) with traditional and Roth options, including company match.
• Learning and development programs for employees.