Account Director, Earned Media, Consumer Brand - Burson

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections with real specific content. Must not repeat job title. Must not include Job ID etc. Must preserve all substantive info, remove boilerplate (EEO, legal, navigation, cookie, scam warning, duplicated lines, application instructions). Also must not include placeholder text like "commensurate with experience", "not specified", etc. Must not create Pay/Schedule/Benefits sections unless posting actually states them. The posting includes: "Individual compensation varies based on job-related factors... We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome. The base salary for this position at the time of this posting may range between: $60,000—$140,000 USD". Also mentions hybrid approach: "We’ve adopted a hybrid approach, with teams in the office around four days a week." That's schedule info. So we can have Pay section with salary range, Benefits section with benefits package link, Schedule section with hybrid approach (four days a week in office). Must not include placeholder. We need sections: About the role (maybe from "More About The Role" paragraph). Responsibilities (What You'll Do). Requirements (Experience That Contributes To Success). Qualifications (Preferred Qualifications). Skills maybe could be merged but we can include if there is specific content: there are many skill mentions in Experience and Preferred. Could create Skills section summarizing? But we must not invent or summarize away detail; we must preserve ALL substantive information. If we create a Skills section, we need to include the skill details from the posting. However the posting already includes skill details within Experience and Preferred. We could keep them under Experience and Preferred; but we need to decide sections. The instruction: "Prefer a few substantive sections over many thin ones." So we could combine Experience and Qualifications into one "Requirements" section? But they differentiate Experience That Contributes To Success and Preferred Qualifications. Could have two sections: Requirements (mandatory) and Preferred Qualifications (preferred). Skills could be part of those. But we need to follow heading list: they gave examples but not required to use all. We can choose which sections to include based on content. Likely sections: About the role, Responsibilities, Requirements, Preferred Qualifications, Benefits, Pay, Schedule. That seems fine. We must not include duplicated lines. Need to extract content. Let's parse the posting. First part: "Who We Are Burson, part of WPP, is the global communications leader built to create value for clients through reputation..." That's company description. Could be considered "About the role"? Actually "About the role" is separate after "More About The Role". The "Who We Are" is company overview; could be placed under About the role? Might be considered background. But we can include as part of About the role? The instruction: "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can have About the role section containing description of role and maybe company overview. The "More About The Role" paragraph: "Burson is seeking an Account Director of Earned Media focusing on Consumer and Brand clients.. This is an exciting opportunity for a strategic earned media leader who combines strategy, audience insight, storytelling, media expertise, and integrated communications thinking to deliver impactful campaigns for leading consumer brands. The ideal candidate understands that great earned media starts with a compelling story, informed by research, data, cultural trends, and audience insights. You will lead strategic media relations programs across a range of consumer sectors including consumer lifestyle, retail, consumer health and wellness, food and beverage, travel and other consumer-facing categories. In this client-facing role, you will oversee earned media strategy, guide integrated communications programs, drive strong earned results, and serve as a trusted advisor to clients and internal teams. You will also contribute to business development efforts and help shape innovative communications programs that leverage both traditional and emerging channels." That's good for About the role. Responsibilities: "What You'll Do" section with subheadings: Strategic Leadership, Client Management, Media Relations & Storytelling, Integrated Communications, Team Leadership & New Business. We can combine into a list of duties. We'll output

• items capturing each bullet. Requirements: "Experience That Contributes To Success" list. We'll output each as
• . Preferred Qualifications: "Preferred Qualifications" list. Benefits: "We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome." That's specific. So Benefits section with that sentence as

  maybe with link. Pay: "The base salary for this position at the time of this posting may range between: $60,000—$140,000 USD". Also "Individual compensation varies based on job-related factors..." That's more detail but we can include as part of Pay section. Should we include both? The instruction: preserve ALL substantive information. So we need to include that sentence about compensation varying based on factors. So Pay section will have two sentences: one about individual compensation varies..., and the salary range. Schedule: "We’ve adopted a hybrid approach, with teams in the office around four days a week." Also mention flexibility discussion. So schedule section with that. We must not include boilerplate like "Burson is an equal opportunity employer..." etc. Remove EEO, legal, privacy policy, recruitment privacy notice, accommodation statement, application instructions, etc. Also remove duplicated lines: there are some repeated phrases like "For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram." That's boilerplate; remove. Also remove "When you click the "Submit Application" button below..." etc. Now produce HTML fragment. Structure:

  About the role

  ... (combined from Who We Are? Actually we might include company overview in About the role? But the instruction says About the role section heading. Could include both company overview and role description. However "Who We Are" is not about the role but about the company. Might be better to have a separate section? But they didn't list Company overview as a heading option. Could incorporate into About the role as introductory paragraph. That's fine. Thus About the role paragraph: combine Who We Are description and More About The Role. But we must not repeat job title. The job title is "Account Director of Earned Media". Not to repeat as heading. It's okay to appear in paragraph. Let's craft About the role paragraph: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. Burson is seeking an Account Director of Earned Media focusing on Consumer and Brand clients. This is an exciting opportunity for a strategic earned media leader who combines strategy, audience insight, storytelling, media expertise, and integrated communications thinking to deliver impactful campaigns for leading consumer brands. The ideal candidate understands that great earned media starts with a compelling story, informed by research, data, cultural trends, and audience insights. You will lead strategic media relations programs across a range of consumer sectors including consumer lifestyle, retail, consumer health and wellness, food and beverage, travel and other consumer-facing categories. In this client-facing role, you will oversee earned media strategy, guide integrated communications programs, drive strong earned results, and serve as a trusted advisor to clients and internal teams. You will also contribute to business development efforts and help shape innovative communications programs that leverage both traditional and emerging channels. That seems comprehensive. Now Responsibilities: we need to capture bullet points from What You'll Do subheadings. We can create a

  with each bullet as a sentence or phrase. Let's list: Strategic Leadership: - Develop and lead strategic earned media programs grounded in audience insights, research, analytics, and strong storytelling. - Create integrated communications strategies that connect earned media with influencer, social, digital, content, paid, and experiential efforts. - Identify compelling story angles and opportunities that advance client business goals and enhance brand reputation. - Translate research, consumer data, cultural insights, and market trends into actionable communications strategies. Client Management: - Serve as a day-to-day client lead and trusted counselor across multiple accounts. - Maintain strong client relationships through proactive communication, strategic recommendations, and exceptional service. - Partner with account management teams to ensure flawless execution of communications programs and client deliverables. - Lead client meetings, presentations, and strategic planning sessions. Media Relations & Storytelling: - Develop tailored media strategies based on the specific audience, story, and business objectives rather than relying solely on existing media contacts. - Create pitches, press materials, messaging frameworks, executive talking points, and media briefing documents. - Build and cultivate relationships with key reporters, editors, producers, content creators, and industry influencers. - Secure high-impact media coverage, interviews, speaking opportunities, and brand integrations. - Respond to media inquiries and manage media engagement opportunities. Integrated Communications: - Collaborate closely with digital, influencer, paid media, creative, research, and analytics teams to deliver fully integrated campaigns. - Leverage media monitoring, social listening, and analytics tools to evaluate performance and identify new opportunities. - Apply emerging technologies and AI tools as thought partners for research, media audits, competitive analysis, and strategic planning while exercising sound professional judgment. Team Leadership & New Business: - Mentor and develop junior team members, fostering a collaborative and high-performing team environment. - Contribute to and help lead the earned media portions of new business proposals and agency pitches. - Present strategic recommendations confidently to both prospective and existing clients. - Support a culture of innovation, learning, inclusion, and professional development across the agency. We'll put each as
  • . Now Requirements: Experience That Contributes To Success list. Items: - 6-8 years of experience in public relations, earned media, strategic communications, or integrated marketing communications. - Proven experience developing and executing strategic earned media campaigns for consumer brands. - Strong understanding of today's evolving media landscape, including traditional, digital, social, influencer, and creator ecosystems. - Demonstrated success translating research, consumer insights, business objectives, and cultural trends into impactful communications programs. - Track record of securing top-tier earned media coverage and building meaningful relationships with media and other external stakeholders. - Exceptional client management and relationship-building skills. - Experience developing executive messaging, media strategies, and strategic communications plans. - Strong presentation, writing, editing, and verbal communication skills. - Ability to manage multiple workstreams, prioritize effectively, and operate successfully in a fast-paced environment. - Experience using media intelligence and monitoring platforms such as Cision, Muck Rack, Brandwatch, Newswhip, or comparable tools. - Proficiency in Microsoft Office applications including PowerPoint, Excel, and Word. - Experience collaborating with influencer marketing, paid media, social media, analytics, and creative teams. - Intellectual curiosity, strategic thinking, attention to detail, and a passion for storytelling. - Commitment to fostering an inclusive, collaborative, and innovative workplace culture. Now Preferred Qualifications: - Agency experience working with national and global consumer brands. - Experience across multiple consumer sectors including retail, consumer goods, food and beverage, travel, hospitality, technology, automotive, wellness, and lifestyle brands. - Experience leading integrated communications campaigns that combine earned, social, influencer, and paid strategies. - Familiarity with AI-enabled research, media intelligence, and communications