Account Director

About the role

The Account Director leads and operationalizes teams that profitably deliver work within a portfolio of accounts. They understand the agency's revenue and profitability model, ensuring work is completed within budget by project. They own the revenue and forecast for the brand and determine and negotiate budget needs. They keep management informed of account status, problems, plans, and meetings, including senior management as needed.

They possess a thorough understanding of industry business trends and are responsible for ensuring tactical and strategic integrity and training the account team in this regard. They also develop ongoing business on their accounts and assist with and identify other new business development opportunities (organic growth).

The Account Director engages with senior level clients and continues an ongoing relationship development. They identify and proactively respond to needs that arise as well as lead longer-term planning. They possess a good foundational knowledge of the category to which brands belong, and interpret market research data into brand ideas.

Responsibilities

• Train, develop, and appropriately delegate to account team - encourage and provide growth and development to junior account management team
• Ensure appropriate resource allocation and utilization across all departments
• Lead tactical planning and SOW development
• Client Partnership & Business Development: engage with senior level clients and continue ongoing relationship development; monitor and evaluate the competitive landscape to prove senior level strategic insights; mine new, organic business opportunities with existing clients; establish a strategic partnership with clients, ensuring agency POV is shared and delivered effectively; partner with clients to identify and strategize new project details and develop project briefs; conduct regular client status meetings to communicate project development and maintain alignment with client objectives; inform client on aspects and timing of project development, including internal agency process/requirements; liaise with client stakeholders and extended team members to drive project execution (eg, MLR team, medical/marketing reviewers, partner agencies, KOLs); oversee client MLR submissions and ensure agency work remains in compliance with client guidelines
• Internal Account Management Team leader: provides clear and fair direction and feedback; ensures the right team members/departments are pulled into the appropriate projects/workstreams at the right time; actively in strategic development, establishing communication objectives and strategies to drive the brands forward; develops marketing tactical plans, including budgets and timelines; supervises and effectively manages the production of tactics; communicate project and brand updates to team in a timely manner, including client shifts in project scope, direction, or timing that may impact agency resource requirements; lead role in ensuring timely, accurate client documentation & correspondence of all Account team members; set priorities for the team while handling multiple projects and delegating work appropriately; monitor overall workload to effect efficiency and assure that waiting or downtime is minimized; keep department head apprised of any workload challenges/concerns on assigned team accounts that may necessitate hiring freelancers or FTEs; monitor, review and approve direct report’s time sheets in terms of hours worked on specific jobs; manage direct report(s) workloads and PTO to ensure clients and internal teams have the proper Account team support and coverage for your assigned account(s); provide constructive and direct ongoing feedback to direct reports; evaluate performance of direct reports and complete and deliver performance reviews
• Financial Management: develop annual tactical plans and oversee new SOW development throughout the year; forecast budgets and maintain accurate phasing; develop and administer clients' budgets based on accurate estimating and tracking of hours, and reconciliation against estimates; continuously monitor clients' budgets and raise client awareness as to when changes in direction or new requests impact scope; meet with Head of Account regularly to keep apprised on financial status of accounts; maintain up-to-date project financials and track project actuals against client scope of work; participate in any necessary financial meetings to ensure accurate internal data and to support client financial status communications
• Agency Operations: takes on wider, formal and informal leadership responsibilities within the agency; proactively provide suggestions that impact agency policy and operations and enhance the overall work environment; drive the process and details of the day-to-day operations of the accounts; work with other department heads to recommend adjustments/additions to roles and responsibilities of departments to achieve continuous improvement and efficiency across accounts; interview, identify, train and orient new team members to the agency, department, and account(s) at the direction of department head; provide ongoing guidance to all team members and be available to them as a resource for account/agency/departmental policies, procedures, etc.

Requirements

• Proven leadership skills and ability to motivate and develop teams
• Strong negotiation and budgeting skills
• Excellent interpersonal and communication skills
• Ability to work independently and manage multiple projects simultaneously
• Thorough understanding of healthcare marketing principles and trends
• Experience managing cross-functional teams and driving strategic initiatives
• Knowledge of agency revenue and profitability models
• Ability to develop and execute strategic plans
• Strong analytical and problem-solving skills
• Experience working with clients at all levels
• Ability to manage client expectations and deliver high-quality results
• Strong organizational and time management skills
• Ability to work in a fast-paced, dynamic environment

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• Minimum of 8 years of relevant experience in healthcare marketing or related field
• Proven track record of successfully managing and growing accounts
• Experience in leading and managing cross-functional teams
• Strong negotiation and budgeting skills
• Experience in developing and executing strategic plans
• Excellent interpersonal and communication skills
• Ability to work independently and manage multiple projects simultaneously
• Thorough understanding of healthcare marketing principles and trends
• Experience working with clients at all levels
• Ability to manage client expectations and deliver high-quality results
• Strong organizational and time management skills
• Ability to work in a fast-paced, dynamic environment

Skills

• Strategic thinking and planning
• Client relationship management
• Project management
• Team leadership and development
• Financial analysis and budgeting
• Market research and trend analysis
• Communication and presentation skills
• Healthcare marketing expertise

Benefits

Propeller offers a comprehensive benefits package including:

• Competitive compensation and consistent performance recognition
• Generous paid time off
• Comprehensive wellness programs
• Great Place to Work certification

Pay

$135,000 - $179,000

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.