ACCOUNT DIRECTOR

On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.” More than 40 years later, this mantra remains unwavering. We are a creatively-led agency committed to smarts. Smart brands create value—entertainment, social, and belief value—and are additive to people’s lives and culture. They build ideas and leave a lasting impact.

You’ll work on a Power of One brand, developing full-funnel campaigns that leverage expertise in membership, loyalty, personalization, and data. You understand how marketing drives measurable business outcomes and will champion creativity and performance-driven optimizations across work and client engagements.

Responsibilities

• Client Leadership & Strategy
  • Build and manage strong, trusted client relationships as the primary day-to-day contact and strategic partner.
  • Articulate the agency’s point of view on digital business, membership, loyalty marketing, data, and personalization, keeping clients informed on industry trends, emerging platforms, and evolving consumer expectations.
  • Partner with clients to translate business objectives into clear, actionable marketing strategies that drive results across channels.
• Membership, Loyalty & Personalization
  • Lead the development of full-funnel creative campaigns, managing multiple workstreams and activating with urgency in a fast-paced environment.
  • Develop and execute membership acquisition and retention programs that deepen customer relationships, extend to new audiences, and increase lifetime value.
  • Collaborate with strategy, data, media, technology, and creative teams to activate personalization efforts across channels, ensuring solutions are scalable, measurable, and operationally sound.
• Integrated Program Delivery
  • Oversee the development of insight-driven, integrated marketing programs that balance brand and performance objectives across the full funnel.
  • Ensure work is strategically sound, on brief, on time, and on budget—anticipating risks and proactively solving problems.
  • Deliver clear, compelling client presentations and recommendations grounded in strategic insight and performance outcomes.
  • Partner with analytics and strategy teams to assess performance, surface insights, and optimize work through testing, learning, and continuous improvement.
• Team Leadership & Collaboration
  • Lead and develop account team talent, providing clear direction, coaching, and feedback to support growth and performance.
  • Partner effectively with cross-disciplinary teams to ensure seamless collaboration and delivery.

Requirements

• Willingness to travel locally as needed to support client relationships and key moments, with occasional travel outside the NY metro area.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of talent, including:

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave, including family-forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation range: USD $97,375.00 - USD $155,961.00 annually. Consistent with applicable law, compensation will be determined based on skills, qualifications, and experience, along with the requirements of the position.