Account-Based Marketing Specialist, Data Centers

About the role

This ABM Specialist, Data Centers role leads product and solution communication strategies within Climate Control’s Data Center vertical, spanning IMI TA, IMI Flow Design and IMI Pneumatex. The position focuses on hyperscale, colocation, major EPCs and the high-density cooling challenges shaping mission-critical facility decisions beyond 2030. It blends technical product marketing with high-impact experiential marketing—Account-Based Marketing (ABM), Account-Based Experience (ABX), VIP customer hosting, executive roundtables, premium merchandise and hands-on field events—while collaborating with Portfolio, Category, Digital and local marketing teams to deliver a unified communication toolkit for launches, hero products and ongoing portfolio priorities.

Responsibilities

• Client Hosting & VIP Event Planning Design, organize and execute exclusive VIP customer hosting programs and executive roundtables for major Data Center operators, hyperscale/colocation buyers and engineering decision-makers. Coordinate facility visits, IMI product demonstration tours and hospitality events that showcase mission-critical cooling solutions. Partner with leadership to align VIP experiences with strategic account growth and deliver a premium, seamless brand experience.
• Field Marketing & Event Support Drive planning, setup and on-site execution for Data Center industry trade shows and regional conferences (e.g., 7x24 Exchange, PTC, Yotta, Regional US conferences, Data Center World). Coordinate with Global Data Center sales and product engineering to align event goals, manage local logistics and ensure effective lead-generation campaigns. Track participation metrics, coordinate post-event follow-up and report commercial impact to CCLT leadership.
• Premium Customer Merchandise & Brand Assets Select, design and procure premium, memorable customer marketing merchandise that reflects IMI’s brand quality. Manage promotional vendor relationships, quality control, inventory distribution and logistics to support field events and high-priority account activities. Align merchandise selection with ABM/ABX outreach programs to maximize impact with key account stakeholders.
• Product Communication Collaborate with the Global Data Center Director and Portfolio Management to validate annual launch calendars, priorities and commercial objectives. Ensure messaging maps to Data Center infrastructure needs, hyperscale/colocation priorities, EPC decision processes and high-density cooling value propositions. Lead end-to-end development of communication toolkits for new and hero products, including ABM activations, customer value propositions per audience type, technical CVPs mapped to the design cycle, campaign concepts, channel selection and localization. Author and oversee Data Center-specific technical literature, white papers, case studies, digital assets and application presentations. Maintain up-to-date product communication materials and sales tools, supporting portfolio communication for local trade shows and wholesaler channels.
• Customer Insights Analyze buyer behavior, purchasing triggers and conversion drivers to build Data Center-specific customer personas. Incorporate technical and commercial triggers such as PUE, liquid cooling adoption, commissioning speed, uptime requirements and thermal management risk reduction. Conduct customer surveys and market research to enrich brand awareness activities, monitor competitor campaigns, disseminate best practices and track competitor positioning and field marketing activity in thermal management.
• Budgeting Manage central budget planning, execution and reporting for Data Center product communication and campaigns, including VIP hosting, customer events, field marketing activations and premium merchandise procurement. Provide guidance, review plans and coordinate justifications to support local market marketing planning and budget processes.
• Reporting & Market Coordination Define KPIs and success criteria for marketing communications; track timelines, budget impact and campaign ROI across physical events, executive hosting, ABM engagement, lead generation, account progression and pipeline influence. Collaborate with the digital team to assess content relevance and coordinate with key markets on product communication plans to ensure alignment and share best practices. Lead quarterly market reporting with global/region SLT leadership to collate outcomes and disseminate learnings.
• Trademarks Act as a consultant for trademark activities related to IMI TA, IMI Flow Design and IMI Pneumatex (and future brands), liaising with legal and external partners as needed.

Critical Competencies For Success

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 5+ years of product or communication marketing experience, preferably in B2B or technical industries.
• Direct experience in the Data Center industry, HVAC, power infrastructure, industrial cooling or mission-critical infrastructure is highly preferred.
• 3+ years of experience in ABM and ABX initiatives.
• Proven capability planning high-touch customer hospitality events, managing premium promotional vendors and running on-site trade show operations.
• Willingness and ability to travel 20%–30% domestically to support customer events, field programs and industry conferences.
• Strong expertise in digital content creation, campaign development and omni-channel communication.
• Proven ability to manage budgets and deliver ROI-focused marketing initiatives.
• Experience in market research, customer insights and competitor analysis.
• Excellent communication and copywriting skills; ability to translate technical cooling concepts into compelling, value-driven propositions for hyperscale, colocation, consultant, contractor and executive audiences.
• Strong analytical and problem-solving abilities with a focus on data-driven decision-making.
• Ability to collaborate effectively across functions, geographies and external agencies.
• Passion for customer-centric marketing and continuous improvement.
• High level of organizational skill, attention to detail and ability to manage multiple projects and complex logistics simultaneously.

What IMI Can Offer You

• Health & Well-being Multiple health plans (HMO, PPO, High Deductible) with low-cost share; best-in-class 401(k) with zero vesting and up to 6% matching; 14-week maternity and 4-week paternity leave at full pay after one year of service (adoption benefits equivalent); employer HSA contributions; free virtual telemedicine and teletherapy; mental health and wellness programs; voluntary benefits including critical illness, hospital indemnity, legal insurance, identity theft protection, pet insurance and home & auto discounts; short- and long-term disability plus basic life insurance at 2× base salary at no cost.
• Career & Financial PTO and inclusive holidays; IMI Catalyst career development program; free financial advising, webinars and classes via Charles Schwab; annual Employee Stock Purchase Plan with reduced employee-only price.
• Community Employee Resource Groups such as Pride Network and Network of Women.

Pay

$110,000–$137,000 per annum; individual pay determined by skills, experience and qualifications relative to job requirements and aligned with market location.

Schedule

Hybrid work environment; 3–4 days per week on-site/in-office.