ABX Marketing Lead - Orchestration

About the role

Sage is seeking an ABX Marketing Lead to help develop, scale and lead the U.S. account‑based growth strategy across Sage Intacct, X3, and CRE. This role will help move Sage beyond traditional demand generation by building a more coordinated, account‑aware motion that connects target account strategy, audience prioritization, funnel performance, cross‑functional execution, and measurable pipeline impact. Reporting into a Senior Director, you’ll own the account‑based experience (ABX) strategy across U.S. products by partnering closely with an ABM lead, Data Strategy, XDR leadership, Product Marketing, Sales, Marketing Operations, Campaigns Hub, and Digital Hub. You’ll be responsible for shaping the account‑based motion, identifying what support is needed across teams, and influencing the changes required to improve funnel performance and business outcomes. This role is ideal for a strategic, analytical B2B SaaS marketer who can connect business strategy to execution. The right candidate will know how to monitor funnel performance, identify gaps, diagnose root causes, build business cases for change, and work cross‑functionally to move recommendations into action. Strong business ownership, confidence working across multiple stakeholders, and the ability to influence and align teams are essential. The focus is to build the ABX engine across U.S. products: defining priority account motions, coordinating cross‑functional support, monitoring the health of the funnel, surfacing performance gaps, and driving the changes needed to improve account engagement, opportunity creation, pipeline quality, and revenue impact.

Key Responsibilities

• Own the account‑based experience (ABX) strategy across Sage Intacct, X3, and CRE in the U.S., defining priority account motions, account plays, cross‑functional orchestration, and success measures tied to pipeline and revenue outcomes.
• Define how priority accounts and buying groups should be identified, segmented, prioritized, and engaged based on account fit, intent, engagement, buying stage, and business opportunity.
• Partner closely with the Paid ABM Lead to ensure media strategy, audience targeting, account prioritization, and campaign activation align to the broader ABX strategy and account journey.
• Partner with Data Strategy and Analytics to establish actionable target‑account views, strengthen account‑level measurement, monitor progression, and improve visibility into where accounts are advancing or stalling.
• Partner with XDR and Sales leadership to strengthen coordinated account follow‑up, sales engagement, handoffs, and feedback loops across Marketing and Sales Development.
• Monitor ABX performance across products using account engagement, buying‑group coverage, account progression, opportunity creation, pipeline quality, pipeline influence, and revenue outcomes.
• Identify performance gaps and root causes, and develop data‑backed recommendations for changes to targeting, investment, account plays, process, campaign strategy, measurement, or cross‑functional execution.
• Establish repeatable frameworks and ways of working that clarify how Marketing, Sales, XDR, Product Marketing, Data, Digital, Campaigns, and Marketing Operations support priority accounts across the buying journey.
• Translate account and funnel performance into clear recommendations, business cases, and executive‑ready decision points for Marketing and Sales leadership.
• Surface risks, dependencies, and resource needs early, and drive cross‑functional alignment around the actions required to improve ABX performance.

Qualifications

• 5+ years of experience in B2B SaaS account‑based marketing, with direct experience building and scaling ABX/ABM programs.
• Demonstrated experience developing account‑based strategies across multiple products, segments, verticals, or sales motions, including defining how different account tiers and audiences should be prioritized and engaged.
• Experience using account intelligence such as firmographic, intent, engagement, buying‑stage, opportunity, and CRM data to identify priority accounts, inform account plays, and determine when and how Marketing and Sales should engage.
• Strong understanding of account and buying‑group engagement across the B2B SaaS buying journey, including account progression, opportunity creation, pipeline quality, sales handoff, and revenue impact.
• Demonstrated ability to orchestrate coordinated account‑based motions across Marketing, Sales, XDR/SDR, Product Marketing, Marketing Operations, Digital, Campaigns, Data, and Analytics teams.
• Strong business ownership with the ability to structure complex problems, identify dependencies, define recommended actions, clarify ownership, and drive cross‑functional progress through influence.
• Strong analytical skills with the ability to monitor account and funnel performance, identify gaps, diagnose root causes, and translate data into clear recommendations and actions.
• Experience defining success measures and evaluating the effectiveness of account‑based programs using account engagement, progression, opportunity, pipeline, and revenue metrics.
• Experience building data‑backed business cases