ABSURD

Absurd Editorial & print ABSURD is an editorial project imagined as a magazine-object, at the border between independent publication, printed poster and cultural product. The project explores a deliberately excessive, colorful and popular visual direction, fed by the codes of packaging, vernacular press and commercial print. The graphic identity is based on frontal contrasts, saturated colors, expressive typography and a deliberately dense use of imagery. Each page seeks to create immediate visual impact while building a coherent system capable of absorbing highly varied content. The project brings together covers, double-page spreads, typographic compositions, image selections, printed objects and layout variations. The whole acts as an experimentation ground around publishing, where print becomes both a storytelling medium and a space for graphic expression. ABSURD was conceived as a complete art direction exercise, from the creation of the magazine universe to the treatment of spreads and visual variations. The objective was to produce an immediately recognizable editorial object that is ironic, lively and visually assertive.