ABM Marketing Manager , AWS North America Marketing

Amazon Web Services (AWS) · Arlington, VA · 4 days ago

MarketingFull-time

About the role

AWS is seeking an Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

Key Responsibilities

Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
Ensure ABM programs complement broader field marketing efforts
Manage program budgets effectively, demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices

About the Team

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Basic Qualifications

5+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience managing budgets
Experience managing projects in a fast pace environment
Experience partnering with sales and sales leadership on GTM initiatives

Preferred Qualifications