ABM Demand Generation, Senior Manager

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation within a leading Media company. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements, directly influencing customer engagement, conversion performance, and revenue growth.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Partner with sales leadership to align account prioritization and campaign execution
• Build and scale a repeatable ABM program roadmap aligned with sales goals
• Develop and execute inbound and outbound ABM programs for target accounts
• Design multi-channel plays to engage entire buying committees
• Create integrated ABM campaigns according to buying stages
• Utilize account intelligence to tailor outreach and messaging
• Document campaign timelines and collaborate with Content and Ops
• Analyze accounts to generate actionable insights on buying dynamics

Qualifications

• 6-8+ years of SaaS marketing experience, with 3+ years in ABM roles
• Proven ability to build and scale enterprise ABM programs with measurable impacts
• Strong proficiency with ABM technology and revenue stacks
• Experience with enterprise deals involving multi-stakeholder buying groups
• Adept in cross-functional project management and aligning stakeholders
• Strong analytical skills for converting data into actionable insights
• Experience in global enterprise ABM programs is preferred
• Background in marketing to technical and business stakeholders in media or digital ecosystems is a bonus

Pay

$121,400 – $202,400 annually

Benefits

• Competitive medical, dental, and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks of paid parental leave
• Robust mental health resources available
• Backup care and caregiver concierge services
• Gender affirming services covered
• Pet insurance options
• Free digital subscription to The the company
• Leadership and career development programs offered