4111: Americas Industry Marketing Lead

About the role

Avanade is shaping the future of Retail and Consumer Goods—helping the world's leading brands respond to disruption, unlock growth, and create 360° value through the power of Microsoft technology and Accenture's industry expertise. As the Americas Industry Marketing Lead for Retail & Consumer Goods / Products, you will play a defining role in how Avanade shows up in market. You'll translate deep industry insight, bold innovation, and proven capability into marketing programs that drive relevance, fuel demand, and build lasting reputation across the US and Canada.

Responsibilities

• Lead the design and execution of integrated marketing strategies for Retail, Consumer Goods, and Products across US and Canada, supporting Avanade's Mid-Market clients.
• Partner with industry subject matter experts, sales, and market leadership to align marketing programs with growth priorities, pipeline needs, and client agendas.
• Build and activate marketing plans that strengthen Avanade's industry positioning, support deal origination, and enhance market perception.
• Develop industry-relevant content, experiences, and campaigns that demonstrate Avanade's depth, differentiation, and impact across the Retail and Consumer Goods landscape.
• Activate marketing programs supporting priority clients, new prospective accounts, and growth initiatives.
• Translate complex industry, technology, and transformation narratives into clear, compelling messaging for senior industry buyers.
• Champion AI-powered marketing—actively using and experimenting with AI tools to improve how marketing is planned, produced, and optimized.
• Leverage platforms such as Accenture SynOps, LinkedIn Sales Navigator, and advanced martech to identify opportunities and make smarter, faster decisions.
• Lead audience and buyer research to understand evolving Retail and Consumer Goods priorities, challenges, and purchasing behaviors.
• Define success metrics and measure marketing performance against agreed KPIs.
• Use data, analytics, and rapid experimentation to continuously refine campaigns and demonstrate clear business impact.
• Build trusted relationships with senior stakeholders across a complex, matrixed global organization.
• Operate with confidence, clarity, and credibility at the most senior levels.

Qualifications

• Minimum 8 years of marketing experience in professional services or a complex B2B environment.
• Proven success driving demand, pipeline, and revenue impact through integrated marketing programs.
• Strong full-funnel marketing expertise across events, digital, social, email, and targeted outreach.
• Excellent project management skills with the ability to manage multiple priorities and stakeholders.
• Exceptional written, verbal, and presentation skills; able to influence at senior levels.
• Collaborative, curious, and passionate about the future of marketing and AI.
• Microsoft Dynamics or comparable CRM platform experience.
• Marketo or equivalent email marketing/automation platform experience.
• Proficiency in Microsoft PowerPoint and Excel; design skills a bonus.

Benefits

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.

Pay

Annual Salary Range: $94,400 to $224,600

Schedule

Full-time