2027 Summer Intern - Digital Product: Product Management (MBA)
General Motors · Austin, TX · 1 mo ago
HybridMarketingFull-time
We need to output HTML fragment with sections: About the role? Actually the job description includes sections: About Digital Products and Customer Experience Platforms, About The Opportunity, Potential Product Areas, What You May Do, Required Qualifications, Preferred Qualifications, Work Arrangement, About GM, Why Join Us, Benefits Overview, Non-Discrimination..., Accommodations.
We must use for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). However we need to map headings to appropriate sections. The instruction: "use
for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). However we need to map headings to appropriate sections. The instruction: "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we should use those generic headings? Or we can use headings that match content, but they gave examples. Likely we should use those exact headings for sections we include. But we must include a section only when posting has real, specific content for it. So we need to decide which sections have content.
We have content for: About the role (maybe "About Digital Products and Customer Experience Platforms" and "About The Opportunity") could be combined as About the role. Responsibilities: "What You May Do". Requirements/Qualifications: "Required Qualifications" and "Preferred Qualifications". Skills: maybe part of qualifications. Benefits: "Benefits Overview". Pay: there is stipend mention: "GM will provide a one-time lump sum taxable stipend payment". That's pay info. Schedule: "Work Arrangement" includes hybrid and start dates, availability full-time 40 hours per week. So we have Pay and Schedule.
We should not repeat job title as heading. No Job ID.
We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. So we should omit Non-Discrimination and Equal Employment Opportunities, Accommodations, maybe also "About GM", "Why Join Us" could be considered boilerplate? But they are substantive? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. "About GM" and "Why Join Us" are not exactly those, but could be considered generic company description; but they might be considered part of job posting. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep them unless they are considered boilerplate. The examples of boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning. So "About GM" and "Why Join Us" are not those; they are substantive. However they might be considered fluff but still part of posting. I'd keep them as separate sections maybe under "About the company" but we only have allowed headings list. Could we use "About the role" for that? Might be ambiguous.
Better to follow the instruction: Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should only output those headings if we have content. So we need to map content to those headings.
Thus we will produce sections:
About the role
- combine About Digital Products and Customer Experience Platforms + About The Opportunity + Potential Product Areas? Actually Potential Product Areas is more about what you may work on; could be under About the role or Responsibilities. But we can include it under About the role.
Responsibilities
- What You May Do.
Requirements
- Required Qualifications.
Qualifications
- Preferred Qualifications (or maybe Skills). But we have both Required and Preferred; we could put Required under Requirements, Preferred under Qualifications.
Skills
- maybe combine skills from qualifications? But we already have qualifications sections; maybe we can omit Skills if no separate content. But we could put skills like "Strong written, verbal, analytical, and presentation skills" etc under Skills. However they are in Required Qualifications. Might be redundant.
Better to follow the examples: they gave a list of possible headings; we can choose which to include. We'll include About the role, Responsibilities, Requirements, Qualifications, Benefits, Pay, Schedule.
We'll omit Skills if not distinct.
Now we need to extract content for each.
About the role: Should include description of Digital Products and CXP, the internship, what CXP does, potential product areas, etc. Also Potential Product Areas list.
Let's craft a concise but preserve all substantive information; we must not invent or summarize away detail. So we need to keep details but can rephrase? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." That suggests we should not omit details, but we can rephrase? It says do NOT summarize away detail, meaning we should not leave out details. So we need to keep all details. That's tough if we combine sections; we might lose some nuance. But we can include all details within the section.
Thus About the role section will contain paragraphs covering:
- Digital Products creates digital experiences connecting GM customers to vehicles, services, everyday lives—from mobile apps and connected services to technology behind vehicle experience.
- This MBA internship is part of Customer Experience Platforms (CXP), team that helps shape what these products should do and how they come to life.
- CXP partners with engineering, design, data, marketing, business teams to understand customer needs, set priorities, guide products from idea to launch.
- As an MBA Intern, you’ll gain exposure to product strategy, technology, customer-focused problem-solving while contributing to experiences used by GM customers.
- The CXP PM team is looking for MBA Product Management Interns energized by customer problems, technology, turning ideas into outcomes.
- Summer 2027 intake owned by CXP PM, specific product area determined during team matching based on business needs and intern interests.
- Within CXP, MBA Interns may support initiatives involving connected vehicles, mobility, customer experiences, electric and autonomous platforms, enterprise data systems.
- You will work at intersection of customer insight, product strategy, engineering, design, data, business priorities.
- Depending on assignment, may help define customer needs, support discovery, shape roadmaps, clarify requirements, analyze product performance, coordinate delivery.
- Specific product area, responsibilities, academic preferences, location confirmed during recruiting and team-matching; final placement depends on business needs, candidate interests, skills, team fit.
- Potential Product Areas: list bullet points.
We must keep the bullet list.
Responsibilities: "What You May Do" bullet list.
Requirements: Required Qualifications bullet list.
Qualifications: Preferred Qualifications bullet list.
Benefits: Benefits Overview paragraph.
Pay: mention stipend: "GM will provide a one-time lump sum taxable stipend payment to eligible students selected for the 2027 Student Program - to help facilitate administration of relocation benefits, please apply using the permanent address you would move from." Also note no immigration sponsorship.
Schedule: Work Arrangement: start dates May 24th and June 14th 2027; hybrid: expected to report to designated work location three times per week, at minimum; availability to work full-time, 40 hours per week, during 12-week summer internship period between May – August or June – September.
We should also maybe include that they must be able to work onsite at assigned GM location with manager and team (from Required Qualifications). That's more about schedule/location; could go under Schedule.
Now we need to output only HTML fragment, no markdown fences.
We'll use headings, then content in
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should only output those headings if we have content. So we need to map content to those headings.
Thus we will produce sections:
About the role
- combine About Digital Products and Customer Experience Platforms + About The Opportunity + Potential Product Areas? Actually Potential Product Areas is more about what you may work on; could be under About the role or Responsibilities. But we can include it under About the role.
Responsibilities
- What You May Do.
Requirements
- Required Qualifications.
Qualifications
- Preferred Qualifications (or maybe Skills). But we have both Required and Preferred; we could put Required under Requirements, Preferred under Qualifications.
Skills
- maybe combine skills from qualifications? But we already have qualifications sections; maybe we can omit Skills if no separate content. But we could put skills like "Strong written, verbal, analytical, and presentation skills" etc under Skills. However they are in Required Qualifications. Might be redundant.
Better to follow the examples: they gave a list of possible headings; we can choose which to include. We'll include About the role, Responsibilities, Requirements, Qualifications, Benefits, Pay, Schedule.
We'll omit Skills if not distinct.
Now we need to extract content for each.
About the role: Should include description of Digital Products and CXP, the internship, what CXP does, potential product areas, etc. Also Potential Product Areas list.
Let's craft a concise but preserve all substantive information; we must not invent or summarize away detail. So we need to keep details but can rephrase? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." That suggests we should not omit details, but we can rephrase? It says do NOT summarize away detail, meaning we should not leave out details. So we need to keep all details. That's tough if we combine sections; we might lose some nuance. But we can include all details within the section.
Thus About the role section will contain paragraphs covering:
- Digital Products creates digital experiences connecting GM customers to vehicles, services, everyday lives—from mobile apps and connected services to technology behind vehicle experience.
- This MBA internship is part of Customer Experience Platforms (CXP), team that helps shape what these products should do and how they come to life.
- CXP partners with engineering, design, data, marketing, business teams to understand customer needs, set priorities, guide products from idea to launch.
- As an MBA Intern, you’ll gain exposure to product strategy, technology, customer-focused problem-solving while contributing to experiences used by GM customers.
- The CXP PM team is looking for MBA Product Management Interns energized by customer problems, technology, turning ideas into outcomes.
- Summer 2027 intake owned by CXP PM, specific product area determined during team matching based on business needs and intern interests.
- Within CXP, MBA Interns may support initiatives involving connected vehicles, mobility, customer experiences, electric and autonomous platforms, enterprise data systems.
- You will work at intersection of customer insight, product strategy, engineering, design, data, business priorities.
- Depending on assignment, may help define customer needs, support discovery, shape roadmaps, clarify requirements, analyze product performance, coordinate delivery.
- Specific product area, responsibilities, academic preferences, location confirmed during recruiting and team-matching; final placement depends on business needs, candidate interests, skills, team fit.
- Potential Product Areas: list bullet points.
We must keep the bullet list.
Responsibilities: "What You May Do" bullet list.
Requirements: Required Qualifications bullet list.
Qualifications: Preferred Qualifications bullet list.
Benefits: Benefits Overview paragraph.
Pay: mention stipend: "GM will provide a one-time lump sum taxable stipend payment to eligible students selected for the 2027 Student Program - to help facilitate administration of relocation benefits, please apply using the permanent address you would move from." Also note no immigration sponsorship.
Schedule: Work Arrangement: start dates May 24th and June 14th 2027; hybrid: expected to report to designated work location three times per week, at minimum; availability to work full-time, 40 hours per week, during 12-week summer internship period between May – August or June – September.
We should also maybe include that they must be able to work onsite at assigned GM location with manager and team (from Required Qualifications). That's more about schedule/location; could go under Schedule.
Now we need to output only HTML fragment, no markdown fences.
We'll use headings, then content in
or
- .
We must not repeat job title as heading.
Let's craft.
Be careful to not include boilerplate like Non-Discrimination, Accommodations, etc.
We'll also omit "About GM", "Why Join Us" as they might be considered boilerplate? But they are not explicitly listed as boilerplate; however they are generic company description. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. If we omit them, we are summarizing away detail. So we should keep them. But we don't have a heading for them; we could put them under About the role? But they are about company, not role. However we could include them in About the role as part of context. That might be okay.
Alternatively we could add another heading like "About GM" but not in allowed list; but we could still use
for any heading; the examples are just examples. The instruction: "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but suggests using those. Safer to stick to those. Thus we can incorporate About GM and Why Join Us into About the role section as extra paragraphs. Now we need to ensure we don't include any duplicated lines. Let's draft. HTML:
About the role
Digital Products creates the digital experiences that connect GM customers to their vehicles, services, and everyday lives—from mobile apps and connected services to the technology behind the vehicle experience. This MBA internship is part of Customer Experience Platforms (CXP), the team that helps shape what these products should do and how they come to life. CXP partners with engineering, design, data, marketing, and business teams to understand customer needs, set priorities, and guide products from idea to launch. As an MBA Intern, you’ll gain exposure to product strategy, technology, and customer‑focused problem‑solving while contributing to experiences used by GM customers. The CXP PM team is looking for MBA Product Management Interns who are energized by customer problems, technology, and turning ideas into outcomes. The Summer 2027 intake is owned by CXP PM, with the specific product area determined during team matching based on business needs and intern interests. Within CXP, MBA Interns may support initiatives involving connected vehicles, mobility, customer experiences, electric and autonomous platforms, and enterprise data systems. You will work at the intersection of customer insight, product strategy, engineering, design, data, and business priorities. Depending on the assignment, you may help define customer needs, support discovery, shape roadmaps, clarify requirements, analyze product performance, or coordinate delivery. The specific product area, responsibilities, academic preferences, and location will be confirmed during the recruiting and team‑matching process. Final placement will depend on business needs, candidate interests, skills, and team fit. General Motors’ vision is a world with Zero Crashes, Zero Emissions and Zero Congestion, and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
- Connected vehicle and OnStar products and services
- Customer experiences, mobile and web products, and digital engagement
- Mobility, data, and customer experience initiatives
- Customer onboarding, subscriptions, commerce, and connected‑service experiences
- Fleet and commercial products, including digital tools for business customers
- Customer support, AI‑enabled self‑service, and contact center advisor tools
- Product strategy and execution across engineering, design, marketing, analytics, and business teams
Responsibilities
- Research customer, business, market, or operational needs and translate findings into opportunities
- Support product vision, strategy, roadmaps, requirements, and prioritization
- Partner with engineering, design, analytics, marketing, operations, and business teams
- Help define success measures and analyze product or customer outcomes
- Prepare product briefs, presentations, decision materials, or launch‑readiness content
- Participate in discovery