2027 Intern — Brand & Content Strategy
About the role
This role is for an internship in Summer 2027, expected to start on Monday, May 24th and end on Friday, August 13th. Candidates must be available to start and end on these dates. At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. As a leader in Hybrid Cloud and AI, we drive worldwide digital transformation. The Performance Marketing team generates scalable and predictable revenue growth, turning demand into measurable pipeline and business impact. As part of the Brand & Content Strategy team, you'll help turn IBM's vast content collection into an understandable system that supports visitors' key needs, working collaboratively on strategic business challenges. The role is based in New York City with a hybrid work model requiring at least three days in the office per week. The posting will remain open until September 25.
Responsibilities
- Collaborate with the team to support development of integrated brand-to-demand messaging and content plans that deliver the right content, at the right time, to the right audiences and drive the right outcomes
- Apply deep curiosity to build an understanding of the market, target audiences and IBM’s offerings to help create the most compelling messaging and content
- Analyze performance metrics and make data-driven recommendations to build the IBM brand from awareness to demand and develop optimization plans
- Work closely with internal agency partners on development and execution of specific elements of the content strategy, write creative and tactical briefs to prompt work, collaborate on asset creation, and help inform teams to do their best creative work for IBM
- In addition to project work, participate in educational, networking, and social activities throughout the internship
- At the end of the program, showcase final outcomes to a large audience of leaders, practitioners, and peers across the organization
- Benefit from leadership exposure and mentorship throughout the summer as part of a highly visible intern program