2027 Brand Marketing Summer Internship

About the Internship

Central Specialty Pet, a division of Central Garden & Pet, is seeking Summer 2027 Brand Marketing Interns for a paid, 10‑week summer internship in Franklin, WI (metro‑Milwaukee). Interns will support two leading pet and outdoor brands—Kaytee and C&S—working directly on products for small‑animal and bird owners.

The office is shared with rabbits, guinea pigs, hamsters, and birds, providing a hands‑on environment that reflects the brands’ purpose.

What You’ll Experience

• Lead and contribute to high‑impact business projects that influence brand performance.
• Gain hands‑on experience in brand strategy, product innovation, and integrated marketing campaign development.
• Develop understanding of B2B marketing operations, retailer dynamics, and CPG brand competition.
• Work with cross‑functional teams including eCommerce, Digital Marketing, Creative Services, Sales, R&D, Supply Chain, and Consumer Insights, with learning sessions and collaborative training.
• Receive ongoing coaching and mentorship from experienced marketing leaders.
• Experience a fully immersive internship that mirrors full‑time brand marketing roles.
• Be considered for full‑time employment based on performance and business needs.

Typical Projects

• Co‑lead development of new product concepts from insight through commercialization planning.
• Develop integrated marketing communication campaigns, including digital and social media strategy.
• Support go‑to‑market strategy for new or existing product lines.
• Identify growth opportunities within targeted consumer segments or retail channels.
• Conduct target consumer segmentation and persona development.
• Perform competitive shopping and analysis across key retailers.
• Evaluate brand strategy within a defined market or consumer target.
• Analyze market, category, and brand performance.
• Leverage marketing technology and AI tools to support insight development and campaign planning.

Qualifications

• Currently enrolled in an undergraduate program at an accredited college or university, preferably pursuing Marketing, Business, or a related field, with a strong academic record.
• Rising junior or senior status preferred.
• Demonstrated interest in brand marketing, strategy, consumer insights, digital marketing, or analytics.
• Strong written and verbal communication skills with the ability to present ideas clearly and persuasively.
• Analytical and strategic thinking skills, with curiosity about market trends and consumer behavior.
• Proven leadership, initiative, and ability to collaborate effectively in team environments.
• Creative, resourceful, and motivated self‑starter with a strong drive for learning and professional growth.

Benefits

• Paid internship (10‑week summer term).
• Mentorship and coaching from senior marketing leaders.
• Exposure to cross‑functional teams and real‑world brand projects.
• Potential for full‑time employment after the internship.
• Unique office environment shared with small pets and birds.

Company Overview

Central Garden & Pet Company (NASDAQ: CENT) is a leading consumer‑goods company in the pet and garden industries. With over 45 years of history, a diversified portfolio of market‑leading brands (including Kaytee, C&S, Amdro®, Aqueon®, and many others) and fiscal 2025 net sales of $3.1 billion, the company employs more than 6,000 people across North America. Its purpose is to nurture happy and healthy homes.