+20% de conversion en 1 mois, Sticker Editor

About the role

Optimize an existing mobile application (Sticker Editor) to maximize user conversion across three key areas: App Store Optimization (ASO), onboarding, and paywall strategy. The goal is to ensure every user who downloads the app progresses as far as possible in the user journey, ultimately leading to subscriptions.

Responsibilities

• Redesign App Store metadata, keywords, and screenshots to improve visibility and conversion rates.
• Revamp the onboarding experience to integrate the creation of the first sticker directly into the flow, ensuring users experience an "aha moment" before encountering the paywall.
• Overhaul the paywall structure, pricing, and visual hierarchy, including implementing a secondary paywall with a discounted offer when users attempt to cancel payment.
• Optimize the timing of review requests to increase the number of positive app store reviews.

Key Achievements

• Increased App Store impression-to-download conversion by 20% through redesigned screenshots and ASO.
• Grew app store reviews from 40 to 100 in a short period by optimizing the timing of review requests during onboarding.
• Achieved a significant rise in subscriptions by implementing a secondary paywall with a fallback offer.

Insights

An app with low conversion doesn’t necessarily need a complete rebuild. Strategic optimization in ASO, onboarding, and paywall design can capture attention, foster engagement, and convert that engagement into revenue. These elements work synergistically, as demonstrated with Sticker Editor.