10944-Manager, Biddable Media, Programmatic

About the role

The Manager, Programmatic, role at SSCG Media Group is critical to both daily client operations and internal team success. This role helps steer regular campaign management for assigned clients while helping junior team members build the skills necessary to be self-sufficient tactically and in-platform.

Responsibilities

• Support landscape, competitor and trend analyses used to inform broader programmatic recommendations.
• Share platform guidance with junior team members to help build tactical and in-platform skills.
• Execute recurring campaign optimizations and flag opportunities based on pacing, delivery, frequency, inventory, placement, audience, creative and performance trends.
• Identify relevant tests, betas or platform updates to discuss with Supervisors.
• Support day-to-day account management for assigned campaigns with guidance from Supervisors and senior team members.
• Maintain campaign documentation, budget trackers, monthly actuals, invoice details and pacing materials to help keep assigned campaigns organized and accurate.
• Support recurring reporting and data analysis for assigned clients.

Requirements

• At least 2-4 years of hands-on experience building, optimizing and/or reporting on programmatic campaigns, with experience in one or more DSPs or programmatic platforms, such as: DeepIntent, PulsePoint, The Trade Desk, DV360, Amazon DSP, Yahoo DSP.
• Preferred skills include experience supporting healthcare or pharmaceutical programmatic campaigns, exposure to Health-specific DSPs such as DeepIntent or PulsePoint, and familiarity with audience strategy, data partner inputs, brand safety, privacy-safe targeting, tagging, pacing and campaign QA.
• Strong analytical thinking and mathematical skills and an ability to manage large data sets.
• Resourceful, curious, and motivated spirit.
• Strong organizational and communication skills.
• Adaptability and comfort working with shifting priorities and deadlines.

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business or equivalent experience.
• Experience with DSPs (The Trade Desk, DV360, DeepIntent, PulsePoint, etc.).
• Familiarity with audience strategy, data partner inputs, brand safety, privacy-safe targeting, tagging, pacing and campaign QA.
• Understanding of Programmatic, Digital Display and traditional media elements and their interconnectedness within a marketing strategy.
• Experience supporting or managing in-platform campaign builds, account settings and pre-launch QA.